In this episode of Own Your Next, John Corcoran interviews Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss how to build trust and engagement through public infrastructure communication. They explore the shift from traditional public meetings to creative pop-up outreach, how to translate engineering language into something the public can actually understand, and why active listening matters more than polished messaging.

In this episode of Own Your Next, Jennifer McPherson is interviewed by Chad Franzen of Rise25 to discuss the challenges of launching a purpose-driven agency and the importance of public engagement in AEC industries. Jennifer talks about her personal journey from the corporate grind to entrepreneurial freedom, how she tackles the complexities of translating technical jargon into human-centered communication, and the critical role AI plays in enhancing marketing processes.

In the fast-paced world of architecture, engineering, and construction (A/E/C), staying ahead means more than just offering exceptional...

We’ve been ruffling feathers in all the best ways this past quarter. As Chickenango continues to serve up design and strategy with extra...

If there’s one thing I’ve learned in business—and in life—it’s this: your attitude is everything. It’s not talent, luck, or even hard...

Exactly three weeks ago, I posted a poll on LinkedIn asking:  "How long do you think it will take ChatGPT to surpass Google and YouTube...

Why Your Brand Is Your Company’s Backbone When I started Chickenango, I didn’t realize how critical branding would be. I thought I could...

Austin, TX, May 2024 – Chickenango Marketing Solutions is excited to announce the appointment of Dione Albert as our new Director of...

One lesson I have learned as a business owner is that if there is one thing that is a guarantee, it is that your entrepreneurial journey...

Have you ever found yourself stuck in the mud and unable to get out? Part of the reason we feel stuck sometimes is that our mindset is...

In the dynamic world of business, adaptability and innovation are not just valuable traits; they're essential for survival and growth. At...

Enjoying the ride up on the chairlift at Winter Park, CO, ready for a day of adventure in the snowy mountains! In the relentless pursuit...

Participants engage and listen attentively during a public meeting. In the realm of public involvement projects, where stakeholder...

Chickenango, an emerging name in the transportation public involvement infrastructure industry, is thrilled to announce its recent...

In the world of entrepreneurship, there's a tiny yet mighty source of inspiration that often goes unnoticed. It sits quietly on my desk,...

Ahhh… 2024…  It is that time of year for self-reflection, life evaluation, and personal disappointment!  Or is it… Picture this, New...

Ah, the age-old debate:  coffee or tea?  Seems like an easy choice but you would be surprised at just how many people mull over this...

Today, as we celebrate Women's Entrepreneur Day, I want to share a personal story - a journey of breaking internal and external barriers....

A few years ago, I decided to raise money for Honor Flight by riding my bike 1,000 miles in 10 days. Have you ever ridden your bike 100...

As we move further into the digital age, it's evident that technology's rapid advancements are impacting our lives in ways that were once...