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YOUR STRATEGIC PARTNER FOR DESIGN, MARKETING, AND PUBLIC ENGAGEMENT


From Engineer to Owner: Leading the Next Chapter of a Legacy Firm With Megan Franklin
In this episode of Own Your Next, Jennifer McPherson is joined by Megan Franklin, Principal and Lead Civil Engineer at SCE Engineering, to discuss stepping into ownership and leading the next chapter of a legacy firm. They explore why timing is rarely perfect, how company culture outweighs company size, and what it means to lead with trust and ethics. Megan also shares advice on embracing risk and staying flexible as a new owner.
7 hours ago


Building Meaningful Businesses and the Mindset Behind Lasting Success With Mike Arzt
In this episode of Own Your Next, Jennifer McPherson is joined by Mike Arzt, Owner of The Public Works and Battery621, to discuss building meaningful businesses that stand the test of time. They explore the mindset required for long-term success, the role of persistence and relationships in business, and how personal growth directly impacts leadership. Mike also talks about learning from setbacks and why the next chapter can be the most powerful yet.
Jan 19


Building Trust and Engagement Through Public Infrastructure Communication With Jennifer McPherson
In this episode of Own Your Next, John Corcoran interviews Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss how to build trust and engagement through public infrastructure communication. They explore the shift from traditional public meetings to creative pop-up outreach, how to translate engineering language into something the public can actually understand, and why active listening matters more than polished messaging.
Jan 13


Launching a Purpose-Driven Agency and Mastering the Art of Public Engagement With Jennifer McPherson
In this episode of Own Your Next, Jennifer McPherson is interviewed by Chad Franzen of Rise25 to discuss the challenges of launching a purpose-driven agency and the importance of public engagement in AEC industries. Jennifer talks about her personal journey from the corporate grind to entrepreneurial freedom, how she tackles the complexities of translating technical jargon into human-centered communication, and the critical role AI plays in enhancing marketing processes.
Jan 6


How I am Using AI to Revolutionize Marketing in the A/E/C Industry
In the fast-paced world of architecture, engineering, and construction (A/E/C), staying ahead means more than just offering exceptional...
Jul 28, 2025


Chickenango Clucks In: Public Engagement & Brand Buzz – Q2 Update Cluck yeah!
We’ve been ruffling feathers in all the best ways this past quarter. As Chickenango continues to serve up design and strategy with extra...
Jun 30, 2025
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