How I am Using AI to Revolutionize Marketing in the A/E/C Industry

In the fast-paced world of architecture, engineering, and construction (A/E/C), staying ahead means more than just offering exceptional marketing strategies; it means being willing to explore, test, and adopt technologies that move the industry forward. Which is why I have invested countless hours of research, trial and error into how Chickenango can not only keep up with change, but lead it. The integration of cutting-edge technology, especially AI, is transforming how we deliver value to our clients. Here's how.

The New Frontier: Technology-Driven Efficiency

While many firms still operate with traditional processes, I took a deep dive into AI, and have prioritized modernizing and streamlining every aspect of our operations, from internal workflows to internal marketing systems. That doesn’t mean sacrificing quality or creativity. It means building systems that free us to be more creative, strategic, and focused on our clients' unique needs.

I have embraced AI not as a buzzword or a novelty, but as a fundamental shift in how marketing can, and should, work in the A/E/C space. I am continually researching and testing new tools, platforms, and systems that make our work smarter, faster, and more responsive.

AI Isn’t a Fad, It’s the Future

Let’s be clear: AI is not going away. It's not a passing trend. It's a game-changer.

Whether you’re looking at operations, marketing, finance, or project delivery, AI has the power to transform how we all work. By diving in and seeing for myself, I realize that companies that resist this shift risk falling behind. Those who embrace it are finding new ways to innovate, save time, and deliver exceptional outcomes.

By exploring how AI can improve everything from automated reporting and data analysis to personalized content generation and scheduling, our team has been able to dramatically increase our efficiency while maintaining the high standards our clients expect.

Building Our Own Tools with AI

One of the boldest steps we’ve taken is building our own in-house marketing software using AI. Finding a tool that is exactly what we need has been a challenge since founding Chickenango 7 years ago. By using AI technologies, I was able to create exactly what we needed, inexpensively and efficiently. 

By developing proprietary software that uses AI to generate, optimize, and organize internal marketing content, we’ve dramatically cut production time. What used to take days now takes hours. And that means our team can spend more time where it matters most: on strategy, creativity, and client collaboration.

This has freed us to focus more deeply on value-driven solutions: campaign customization, deep-dive brand discovery sessions, and high-impact storytelling that resonates in a complex, technical world.

Delivering More Value for A/E/C Clients

Commitment to technology isn’t just about us. It’s about giving our clients more, more time, more insight, and better quality.

With streamlined processes and intelligent automation, our team can zero in on strategic challenges, produce content faster, and continuously refine campaigns using real-time data. And because our tools were created specifically with A/E/C marketing in mind, they’re purpose-built to speak your language.

The Bottom Line

Being efficient doesn’t mean cutting corners; it means cutting waste. It means evolving. It means leveraging every advancement available to ensure we continue providing marketing solutions that are as powerful as they are personal.

AI is here, and we’re not just along for the ride; we’re in the driver’s seat.

Want to learn more about how we’re using AI to transform A/E/C marketing? Let’s talk. I am always excited to share our journey and learn from others how they are using AI in their daily lives.

Jennifer McPherson, Chickenango Marketing Solutions

Helping A/E/C Companies Strengthen Their Brand Presence | Entrepreneur | Public Engagement Expert | Speaker | Digital Marketing, Branding & Website Strategist