In this episode of Own Your Next, John Corcoran interviews Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss how to build trust and engagement through public infrastructure communication. They explore the shift from traditional public meetings to creative pop-up outreach, how to translate engineering language into something the public can actually understand, and why active listening matters more than polished messaging.

In this episode of Own Your Next, Jennifer McPherson is interviewed by Chad Franzen of Rise25 to discuss the challenges of launching a purpose-driven agency and the importance of public engagement in AEC industries. Jennifer talks about her personal journey from the corporate grind to entrepreneurial freedom, how she tackles the complexities of translating technical jargon into human-centered communication, and the critical role AI plays in enhancing marketing processes.