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Writer's pictureJennifer McPherson

Well That Didn't Take Long: How AI is Transforming the Way We Work and Live

Exactly three weeks ago, I posted a poll on LinkedIn asking: 



"How long do you think it will take ChatGPT to surpass Google and YouTube as a search engine?"

The options were:


  • 2 years

  • 5 years

  • Never


The results? A perfect split—33% of respondents chose each option.

Fast forward to today, and as I was using ChatGPT, I saw this message: 


"Use ChatGPT for Every Search: Download the Chrome extension to switch your default search engine to ChatGPT, and get instant answers from trusted sources for every search."


It’s remarkable how quickly AI is advancing—and it’s only just beginning. Just FYI, I already use ChatGPT more than Google as a search engine! 


A Reflection on Technology’s Impact


For those of us 45 and older, the scale of technological change in our lifetimes is staggering. I’m 55, and I remember when computers were starting to enter homes while I was in high school. By my late 20s, AOL arrived and opened up a world that felt infinitely smaller, suddenly connecting people in ways we’d never imagined.

The internet revolutionized communication, created countless new industries, and enabled wealth and opportunity.


Now, we’re standing on the precipice of something even bigger: AI.


How Entrepreneurs Can Harness AI


For entrepreneurs, AI isn’t just a buzzword—it’s a practical, game-changing tool that can be integrated into nearly every aspect of running a business, I am not ashamed to say I use it on the DAILY! Here’s how it’s already helping me, and how it can help you:


1. Data Collection and Analysis


AI can sift through massive amounts of data quickly and efficiently, providing insights that might take a team of analysts weeks to uncover. For entrepreneurs, this means:


  • Better understanding customer behaviors and preferences.

  • Identifying trends in sales and market conditions.

  • Gaining a clearer picture of what’s working and what’s not.


2. Content Creation


Creating engaging content consistently can be exhausting. AI tools like ChatGPT can:


  • Generate ideas for blog posts, emails, and social media captions.

  • Draft outlines and even full articles tailored to your brand voice.

  • Help refine and optimize content for SEO.


For me, it’s like having an extra set of creative hands, enabling me to focus on strategy while the heavy lifting is taken care of. 


3. Metrics Analysis and Sales Conversions


AI tools are excellent at tracking and analyzing metrics, giving entrepreneurs a deeper understanding of their sales funnel. You can:


  • Pinpoint where potential customers drop off during the buying journey.

  • Test and refine marketing strategies for higher conversion rates.

  • Automate reporting dashboards to keep your finger on the pulse of your business.


4. Financial Reporting and Planning


Let’s face it—financials can be overwhelming. AI-powered platforms can:


  • Automatically can generate real-time reports, (IN SECONDS).

  • Identify patterns in spending and revenue to improve budgeting.

  • Help with forecasting, making future planning more precise.


Why AI Matters


AI allows us to scale our efforts without scaling our stress. It’s a tool that frees up time, enhances accuracy, and allows entrepreneurs like us to focus on vision and strategy rather than getting bogged down in the weeds. I mean we all know that time is extremely limited with all the things we need to get to! AND SPEED, in all things we do, should remain at the forefront of everything we do if our mission is expansion. 


Yes, it’s moving fast, and that’s exciting—but it’s also a little intimidating. Change always is. But the opportunity AI offers to entrepreneurs is worth embracing.


What about you? How are you (or how would you like to) use AI in your business? Let’s share ideas and keep this conversation going in the comments.

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