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City Identity Refresh

City of Arvada, Colorado



The City of Arvada needed to update their website and in addition, wanted to begin a phased refresh of their identity that will take place over the next several years. The City wanted more of their history and their vision incorporated into their brand and be able to carry it through to other subsites as well as print use and beyond.

Services Provided

Chickenango worked with the city teams including hosting branding workshops and concept presentations with City Council, communications teams, and other departments as necessary. The team designed two brand identity concepts after extensive research that included engagement efforts internally and externally. The refreshed brand brought together the history of Arvada and elements of a growing City and economic vitality that Arvada is now today. A complete set of guidelines that included tone, typography, colors, logo, accessibility standards for print and digital platforms as part of a multi-phase process for the City to refresh their identity. Service highlights include:

  • Refreshed Identity for New Website

  • Branding Guidelines that are Accessible and Flexible for Digital and Print Use

  • UX/UI Principles

  • Color Palette Build Out

  • Iconography

  • Addition of Textures

  • Addition of Photography Treatments

  • New Typography

Collateral Sample

City of Arvada_Branding_mockup.png
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